Ever wondered what happens when an electrical engineer and a computer science grad ditch the 9-to-5 grind to build India’s boldest fashion revolution?

Welcome to Nova India.

Born on June 17, 2023, out of sheer passion, rebellion, and a little bit of caffeine — Nova India is the brainchild of Josh Pratap Singh, an electrical engineer who swapped voltage for vibes, and Siddhant Singh, a computer science engineer with a business brain sharper than any algorithm.

Together, they're not just building a brand.
They’re creating a movement.

🧠 Who Are We?

The Nova India – India’s Only Customer Co-Creation Brand for Self-Expression

We exist for people who don’t follow trends — they create them.
Nova India is built on two founding pillars:

👨🔧 Josh Pratap Singh – The engineer who turned his creative spark into oversized silhouettes.
💼 Siddhant Singh – The CSE grad and business strategist fueling Nova’s growth, systems, and vision.

At Nova, logic meets passion, and code meets canvas.
It’s not just a brand, it’s a balanced blend of creative madness + business brilliance.

🎨 What We Stand For

Fashion that expresses your soul, not just style.
Every Nova India piece is:

🧵 Oversized & Comfy – because confidence should never feel tight
🎨 Artist-Driven – every design is a collaboration with real artists
👥 Customer Co-Created – yes, you shape the drop, the vibe, the voice
🕊️ Minimalist but Meaningful – clean looks, deep thoughts
🚫 No Mass Production – because your identity isn't mass-manufactured

🌌 What Does “Self-Expression” Look Like?

It looks like:

👕 T-shirts that tell your story
🖼️ Designs that express moods
🧍 Fits made for thinkers, dreamers, feelers

We create fashion that feels like your second skin, not just another outfit.

✨ Why “Nova”?

Because like a nova star, real expression starts quietly…
Then bursts through, brilliantly.
We don’t chase trends.
We follow moods. Art. Energy. You.

🎨 Wearable Art, Made in India

We’re proud to be India’s first artist-led and only customer co-creation brand.
Here, every drop is powered by independent creators — and inspired by our Nova Fam.

🎨 Artists dream it
📢 You influence it
👕 We bring it to life

You’re not wearing fabric.
You’re wearing feelings, stories, identity.

🌍 Our Mission

To flip fashion from mass-produced noise into authentic, raw self-expression.
We want every piece to feel like you — not the mannequin version of you.

We’re here for:

🎧 The low-key visionaries
🧠 The thinkers and doers
🎨 The feelers who wear what they believe
🌟 The ones who speak through art, not volume